notNeutral GINO

It's all about the experience. notNeutral takes a broad view of the design process, thinking about how people will feel when they use their products. New products are conceived out of holistic group collaboration. Once the idea for a new product is born (whether through self-generation or consumer demand), they develop its design thinking about four specific criteria: function, inter-object relatability, character, and culture. A product’s ability to maintain a unique sense of character and relatability, while functioning well in its role, is paramount when it comes to design. That’s what notNeutral strives for—product design that is culturally iconic.

notNeutral GINO

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    Eight Ounce Coffee Calgary Showroom